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Jack Daniel’s Experience

Jack Daniel’s will once again bring a “Taste of Tennessee” to music festivals around the country this year.  “Taste of Tennessee” invites visitors to come experience what America's first registered distillery has to offer from a brand new perspective. The Jack Daniel’s Experience is open to all fans ages 21 years old and older. Stop by the Old No. 7 Salon - where guests can be transformed through haircuts or face paint by a team of Jack Daniel’s stylists. Get your photo taken with rock star swagger in a golden Jack Daniel’s throne and don’t miss Jack’s Porch - outfitted with porch benches, rocking chairs and virtual reality goggles that will give you a taste of what life is like in Lynchburg, Tennessee, where every drop of Jack Daniel's Tennessee Whiskey is made.

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