Since 2008, Asking Alexandria have established a world of rock music that is completely their own. Now, over a BILLION cumulative streams and views later, with a new label behind them – the band signed a global deal with Better Noise Music in 2021 – the U.K-based rock group are readying their next chapter.
Composed today of their original line-up – Ben Bruce [guitar, backing vocals], Danny Worsnop [lead vocals], James Cassells [drums], Cameron Liddell [guitar], and Sam Bettley [bass] – the quintet has arrived at a place of clarity and refreshed sense of artistic purpose. In the early months of 2021, all five members found themselves hunkered down in a house in Franklin, TN, to write and record their new seventh studio album. It was the first time in over a decade that all were together in the same studio. Armed with a new sense of dedication to themselves and to their fans, they went back to their roots and pulled inspiration from some of their earliest influences and musical heroes – Led Zeppelin, Metallica, AC/DC, Queen. With time to reflect on their journey thus far they began preparing their next steps forward as a band. With no gimmicks or cheap tricks to fall back on and a renewed appetite for writing together, they fell in love again, with music and with each other as band mates.
In the band’s 10+ years as a worldwide touring and recording force, they have achieved unprecedented success earmarked by two gold-certified singles (namely, “Final Episode (Let’s Change The Channel)” and “Not The American Average”) and three consecutive top 10 debuts on the Billboard Top 200—Reckless & Relentless , From Death to Destiny , and The Black . In addition to headlining packed gigs on five continents, they’ve graced stages alongside Guns N’ Roses, Green Day, Avenged Sevenfold, Alice In Chains, and Slipknot, to name a few. 2017’s self-titled LP Asking Alexandria spawned two of the group’s biggest singles to date: “Alone In A Room” (60 million Spotify streams) and “Into the Fire” (50 million Spotify streams). And most recently, they saw critical acclaim with their 2020 sixth full-length studio album Like A House On Fire.
The result of this reflection and renewed creative energy is the band’s most cohesive and self-assured record to date. The project’s first single, the poignantly powerful, guitar-driven “Alone Again” was written by the entire band and is a fitting first offering of the sonic journey on which the world is about to join them. But beyond its moving lyrics and soaring melodies, it is a rally cry and a statement of a group of artists who are here to stay and ready more than ever to be heard.