EXPERIENCE
Kroger Big Bourbon Bar
Presented by The Courier Journal
Enjoy a sip of Kentucky’s finest at the Louder Than Life Big Bourbon Bar. Our bourbon experts have curated an extensive line up of bourbons and designed specialty cocktails for our country fans. Choose from a wide selection of spirit forward and refreshing cocktails served up on demand by our Hometown mixologists.
Participating Bourbons include: Angel’s Envy, Barrell Bourbon, Coopers’ Craft, Old Forester, Wild Turkey, Four Roses, Elijah Craig, Jeptha Creed Four Grain Bourbon, Kentucky Peerless, Rebel Yell, Michter’s, 1792, StoneHammer and more to be announced.
HEAVY TIKI BAR
PRESENTED BY JIM BEAM
Say “aloha” to your Louder Than Life weekend with a stop at the must-visit destination bar on site! Cool off with specialty island cocktails like a frozen daiquiri or rum punch!
MONSTER ENERGY EXPERIENCE
Monster Energy will be keeping all fans fueled up and ready to rock by offering free sampling on their Monster Energy viewing deck. Enjoy Monster Energy drinks from one of the best seats in the house. Make sure to check back throughout the festival for a schedule of Monster Energy’s interactive artist experiences.
The Buffalo Club
At The Buffalo Club, you’ll have the opportunity to partake in an intimate bourbon tasting or simply pop in to take a selfie with our Buffalo head. #HornsUp!
Craft Beer Bar
Get crafty and try a wide variety of beer styles accommodating a range of palates! The Craft Beer Bar will showcase a variety of brews.
Fred Minnick’s Mini Bar
Bourbon expert Fred Minnick has hand-picked craft distilleries to feature for Louder Than Life.
Participating distilleries include: Wilderness Trail, MB Roland, & Bluegrass Distillers.
F.Y.E. FAN EXPERIENCE
FYE will be hosting the ultimate fan & artist interactive experiences throughout the festival! FYE is the only place at the festival to get all your favorite band’s music — and maybe even get to meet your favorite Louder Than Life performer! Check back for updates on artist meet & greet and autograph signing sessions!
Fxck CancerDYING 2 LIVE Dreams
Fxck Cancer’s mission is to fight cancer by raising awareness and education about early cancer detection and prevention, ultimately putting an end to late-stage cancer diagnosis. Through our Dyin 2 Live Dreams program, we look to enrich the lives of those fighting cancer by offering them a VIP experience that we hope will bring joy, inspiration, and courage. In doing this, we hope we can help give the cancer fighter a chance to forget, even if it’s only for a day, what they are going through.
Fxck Cancer and Dyin 2 Live Dreams are programs of the F C Cancer Foundation, a 501c3 nonprofit organization. #TogetherWeFight #FxckCancer
Jack Daniel’s No. 7 Sports Bar
Don’t miss any sports action over the festival weekend. Jack Daniel’s is bring a 5,000+ square foot bar to serve up that mellowed taste of Tennessee. You’ll get your fix of college and professional games streamed across multiple televisions.
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Rye, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
JACK’S HOUSE
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Rye, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
Jailhouse BBQ
Presented By LarcenyGF
John E. Fitzgerald would be proud to see Larceny Bourbon paired with Boss Hog Barbecue. Get ready to devour some good-to-the-bone barbecue! The Boss will be bringing the heat & smoke to the party with mouthwatering dishes like Kentucky-style smoked whole hog BBQ, pork, or chicken. Larceny will be there to refresh your pallet with their signature cocktails!
Mint Julep Experiences
Book your spot on a local distillery tour with Mint Julep Experiences to kick off your festival weekend! From production to tasting, these crafted bourbon adventures let you enjoy all the fun led by an expert bourbon guide and leave the driving to them. Take an urban adventure to Kentucky Artisan Distillery, where Jefferson’s Reserve bourbon is made, or Stitzel-Weller Distillery, the home of Bulleit, Orphan Barrel and Blade & Bow, on Sept. 26! Want to make it a double? Do both tours and save! Be sure to ask about VIP bourbon tour packages for your group.
SILVER DOLLAR HUNTER’S CLUB
The Silver Dollar Hunter’s Club is the ideal onsite destination for every bourbon aficionado. Rare, vintage, and experimental expressions will be available for purchase throughout the duration of the event. Wander in, take a seat, and indulge in some liquid history.
THE MUSIC EXPERIENCE
The Music Experience features all the elements that are involved in making music in a professional band setting. The interactive exhibit features guitars, basses, amps, drums, keyboards, and electronic gear that are used by today’s most popular bands. After laying your hands on the hottest equipment available, you will walk away feeling like a rockstar and you may even see one there, too! Come and meet your favorite band members form the festival at the Music Experience Tent. With contests and interactive exhibits all day, you may have the opportunity to win free amps, free guitars and get tons of other free stuff.
This year’s brands include to be announced
THE SPEAKEASY
You are cordially invited to this exclusive bar off the beaten path, featuring carefully curated cocktails. That’s all we can say for now – Good luck figuring out how to get in!
TAKE ME HOME
Take Me Home is a not for profit, volunteer based foundation that has been saving the lives of homeless animals since 2001. Many families living in low-income areas cannot afford medical care, basic vaccinations, or spay/neuter surgeries for their companion animals. The donations raised help us to fund mobile veterinary hospitals to travel into these under-served areas to provide free spay and neuter, vaccinations, microchipping and administer medical care for animals in desperate need. Take Me Home also supports local animal charities. Come by the booth to help out our furry friends by buying a shirt, signed merchandise, and entering a raffle. Danny Wimmer, Founder, DWP, said, “DWP is proud to support various charities, giving them a national platform to promote their messages. We are particularly fond of Take Me Home, which advocates for animal adoption. I hope everyone stops by their booth and supports their fundraising efforts to help animals in need.”
The Tree Bar
Surrounded by a large shade tree near both music stages, The Tree Bar is the perfect place to relax, meet up with friends and family and catch the show, all while enjoying refreshing specialty cocktails.
LOUDER THAN LIFE RETURNS IN
