EXPERIENCES
SIP & GRILL
PRESENTED BY SOUTHERN COMFORT
At Sip & Grill, Southern Comfort will highlight classic flavors of New Orleans in an interactive experience. Come show these two iconic brands your passion for grilling and enjoy Southern Comfort’s featured cocktails. The team behind Whiskey Dry will be serving up juicy burgers and piling on signature toppings for a truly unique meal.
LOCK & KEY PIZZA PARLOR
PRESENTED BY LARCENY
John E. Fitzgerald himself would be proud to see his smooth tasting Larceny Bourbon paired with fan favorite Spicy Pie Pizza. If you’re bold enough to try the Spicy Pie, intrigue your taste buds with a refreshing Larceny Bourbon cocktail. And, be on the lookout for the password to unlock the Spicy Pie secret menu.
SOUTHERN SOUL BBQ
PRESENTED BY MAKER'S MARK
Southern Soul BBQ returns to Louder Than Life to serve up some delicious cocktails and good-to-the-bone barbecue. Boss Hog’s BBQ will be bringing the heat (and smoke) with their delicious grub. And you know we’ve got the perfect complement to any backyard party— bourbon! Enjoy a refreshing cocktail or bourbon pour on the rocks to cool down this hot party.
HEAVY TIKI BAR
PRESENTED BY JIM BEAM
The dark side of Tiki is through the totems where savages and beasts enjoy Scorpion Bowls and Zombie cocktails – all in the name of tropical leisure. The Tiki Gods are looking for a good time and they have come to Louder Than Life to find it! At the Heavy Tiki Bar, fans will find an oasis filled with killer cocktails, shade, and seating areas.
SILVER DOLLAR HUNTER’S CLUB
An exclusive bar with experimental, rare, and hard-to-find bourbons, The Hunter’s Club is a bourbon hound’s dream come true. The Silver Dollar will be on site curating and serving up this year’s bourbon list.
MONSTER ENERGY EXPERIENCE
Monster Energy will be keeping all fans fueled up and ready to rock by offering free sampling on their Monster Energy viewing deck. Enjoy Monster Energy drinks from one of the best seats in the house. Make sure to check back throughout the festival for a schedule of Monster Energy’s interactive artist experiences.
F.Y.E. FAN EXPERIENCE
FYE will be hosting the ultimate fan & artist interactive experiences throughout the festival! FYE is the only place at the festival to get all your favorite band’s music — and maybe even get to meet your favorite Louder Than Life performer! Check back for updates on artist meet & greet and autograph signing sessions!
THE MUSIC EXPERIENCE
The Music Experience features all the elements that are involved in making music in a professional band setting. The interactive exhibit features guitars, basses, amps, drums, keyboards and electronic gear that are used by today’s most popular bands. After laying your hands on the hottest equipment available, you will walk away feeling like a rock star and you may even see one there, too! Keep checking this page for updates, schedule and interactive artist experience day of show! Thanks to all our partners. Come and meet your favorite band members from the festival at The Music Experience Tent. You can win free amps, free guitars and get tons of other free stuff as well. Keep checking for meet and greet times here and on The Music Experience Facebook page.
FEATURING GEAR AND PRODUCTS FROM THESE BRANDS:
Martin Guitars, Paul Reed Smith, ESP USA Custom Shop, Dean USA Custom Shop, Guild, Spector Bass, Vox Amps, Korg Keyboards, Yamaha and Zemaitis.
JACK DANIEL’S EXPERIENCE
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Rye, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
WHISKEY ROW CIGAR LOUNGE
POWERED BY DIESEL CIGAR
Louder Than Life’s hidden open-air cigar lounge, located near Down the Rabbit Hole Speakeasy.
Whiskey Row is the newest cigar release from the Diesel portfolio.
The tobacco is aged in bourbon barrels provided by Rabbit Hole – a new bourbon distillery located in the heart of “Whiskey Row” in Louisville KY.
This is the first time that AJ Fernandez has allowed his tobacco to be aged in bourbon barrels which provides a unique aroma and smoking experience.
The result is a medium body cigar that has a rich, balanced flavor.
BOURBON WORLD
PRESENTED BY COURIER-JOURNAL
With 95% of the World’s bourbon coming from Kentucky, we have hand selected our favorite distilleries to create a unique opportunity to sample bourbons and exclusive one-time specialty cocktails from inside the World’s Loudest Bourbon Tent.
Bourbon World features:
1792
Angel’s Envy
Barrell
Basil Hayden’s
Bloody Butcher’s Creed
Bulleit
Contradiction
Coopers’ Craft
Four Roses
Jefferson’s
Knob Creek
Larceny
Mitcher’s
New Riff Bourbon
Old Forester
Peerless
Rabbit Hole
Rebel Yell
Wild Turkey
Woodford Reserve
Check out all of the bourbon available on site HERE.
DYING 2 LIVE
Fxck Cancer’s mission is to fight cancer by raising awareness and education about early cancer detection and prevention, ultimately putting an end to late-stage cancer diagnosis. Through our Dyin 2 Live Dreams program, we look to enrich the lives of those fighting cancer by offering them a VIP experience that we hope will bring joy, inspiration, and courage. In doing this, we hope we can help give the cancer fighter a chance to forget, even if it’s only for a day, what they are going through. For more information please visit, http://www.fxckcancer.org.
TAKE ME HOME
Take Me Home is a not for profit, volunteer-based foundation that has been saving the lives of homeless animals since 2001. Many families living in low-income areas cannot afford medical care, basic vaccinations, or spay/neuter surgeries for their companion animals. The donations raised help us to fund mobile veterinary hospitals to travel into these under-served areas to provide free spay and neuter, vaccinations, microchipping and administer medical care for animals in desperate need. Take Me Home also supports local animal charities. Come by the booth to help out our furry friends by buying a shirt, signed merchandise, and entering a raffle. Danny Wimmer, Founder, DWP, said, “DWP is proud to support various charities, giving them a national platform to promote their messages. We are particularly fond of Take Me Home, which advocates for animal adoption. I hope everyone stops by their booth and supports their fundraising efforts to help animals in need.”
DOWN THE RABBIT HOLE SPEAKEASY
Rabbit Hole invites you to go #DownTheRabbitHole into an exclusive bar hidden off the beaten path featuring cocktails by Proprietors LLC, the team behind Death & Co. That’s all we can say for now – figuring out how to get in will be entirely up to you!
CADUCEUS WINE GARDEN
Returning this year, this wine garden will highlight Caduceus Cellars and Merkin Vineyards, owned by Arizona resident Maynard James Keenan, co-founder of international recording acts TOOL, A Perfect Circle, and PUSCIFER. Having already dove headfirst into this venture, Maynard found out from a distant relative that wine making is in his blood. His Great Grandfather, “Spirito” Marzo, had vineyards and made wine in Venaus, Italy, just North of Turino in Piemonte. At the onsite wine bar, you’ll be able to purchase both red and white varities from these amazing wineries.