2026 EXPERIENCES
Parlor Soda Shop
Crafted to fuel the fans. Parlor is the loudest soda company in the world… built for those who like their drinks bold and their energy louder. With unapologetic personality and a presence that hits as hard as the music, this is where flavor meets attitude. Turn it up and get ready for the ultimate soda experience.
BeatBox All Access
BeatBox All Access gives fans an exclusive backstage experience unlike anywhere else at the festival. Your all-access pass starts here—step into a hidden dive bar-inspired bathroom, leave your mark on the graffiti walls, then take center stage to create your own custom album cover. Walk away with a mini CD keychain featuring your photo, because every headliner deserves a keepsake. Stop by daily from 3–6 p.m. to try the Original Party Punch and keep the good times going. BeatBox All Access is a 21+ experience.
The Desnuda Outpost
The Desnuda Outpost is a festival destination built for cold tequila, loud music, and unfiltered moments. Step inside for Desnuda tequila cocktails, candid artist interviews, custom mechanic shirts and patches, and unexpected experiences throughout the weekend. Come for the tequila. Stay for the stories, the music, and whatever happens next.
Jack Daniel's Barrelhouse & B-Sides
The best music leaves a mark, and so do good weekends. Step into Jack Daniel’s Barrelhouse & B-Sides to put your own mark on the weekend — customize your very own vinyl record art, t-shirt, or festival flag. We’ve been doing things by hand since 1866, so a little creativity and effort will feel right at home. Or, if you need to take a breather between sets, pull up a seat and catch the action on the big screen at our Jack Daniel's Sports Bar. Either way, grab a Jack Daniel's cocktail and make a memory or two.
White Claw Shore Club
Stop by the White Claw Shore Club for good vibes, exclusive Peach White Claw, and a little festival glow. Add some sparkle at our “Get Your Glow On” face gem station, snap a few photos with your crew, and head back to the music.
The Music Experience presented by American Musical Supply.
The Music Experience presented by American Musical Supply is your all-access pass to try the most exciting and iconic musical instruments. No pressure, just play. Ever wondered what it feels like to hold a real guitar, sit behind a drum kit, or turn the knobs on a synth… This is your moment. We believe that life gets louder, brighter, and more meaningful when you play music. TME is where your journey can begin. Step into an immersive, inspiration-fueled space where you don’t just watch the show, you become part of it.
WanderInk Tattoo Studio
WanderInk Tattoo Studio brings the festival energy to life with a one-of-a-kind mobile tattoo experience! Fans can choose from custom flash inspired by the music, culture, and energy of the event and leave with a permanent reminder of an unforgettable day. Let’s make a memory!
2026 FOOD VENDORS
A spin-off of Louisville’s Alchemy Restaurant, serving up perfectly golden, stuffed empanadas. The absolute perfect handheld snack while walking around.
Bringing the upscale vibe of the local Louisville brick-and-mortar restaurant straight to the festival grounds. Expect premium, gourmet steakhouse bites on the go!
A proud Louisville staple dishing out authentic Thai street food like pad thai and loaded curries. Expect massive flavor and a perfect spicy kick!
Louisville locals famous for massive, over-the-top stuffed cookies and sweets. The ultimate sugar rush to keep the party going!
Baking legit New York-style bagels that are perfectly crisp on the outside and chewy inside. A top-tier breakfast or lunch grab!
A beloved Louisville cafe serving up signature gourmet empanadas. A great mix of savory comfort and easy festival snacking!
A local Louisville favorite slinging mouth-watering sliders and decadent loaded fries. A solid choice for elevated bar food!
Providing a Louisville local fresh reset with handcrafted juices and smoothies for a healthy energy boost.
Comfort food at its peak with creamy, loaded mac and cheese topped with savory chicken. Heavy, cheesy, and totally worth it!
Serving up authentic Southern cooking that tastes just like a home-cooked meal. Get ready for some serious soul food!
Bringing the heat with crazy crispy Korean fried chicken. Savory, spicy, and exactly what hits the spot after a few drinks.
A Kentucky original serving up premium, slow-cooked BBQ provisions. Straight-up, no-nonsense pitmaster food.
Hailing from Nashville since 2015, serving up crazy gourmet hot dogs loaded with wild toppings. Don’t skip out on the loaded tater tots!
Straight from the farm, bringing rustic, smoky BBQ, brisket mac, and killer ribs. True country cooking done right.
A true Louisville institution, churning out premium ice cream since 1867. Grab a scoop or a fresh acai bowl to cool off between sets.
A Louisville favorite for over 10 years, serving up slow-smoked BBQ and heavy-hitting comfort food. Grab a plate for some serious local flavor.
A legendary Southern staple (with a local Louisville spot!) serving up perfect, spicy Memphis-style fried chicken. No frills, just incredible comfort food!
Serving up vibrant, healthy bowls and wraps for a fresh, lighter, wholesome meal.
A festival legend tossing up soba noodles right in front of the crowd in massive woks. Perfect for a quick, fresh bite!
A local Louisville crew known for fully loaded fries and crispy chicken tenders. Exactly the kind of late-night festival food that hits the spot!
Dishing out buttery, decadent lobster rolls and rich soups to bring a taste of the coast right to the festival!
A local BBQ joint smoking up all the classic meats with down-home Kentucky love. Pure comfort food that smells amazing from a mile away!
Featuring renowned Chef Eric Greenspan’s famous “New School” gourmet grilled cheeses and Smashy’s burgers. Seriously elevated diner food.
A cool Louisville spot blending traditional Mexican flavors with smoky BBQ. Bold, edgy food that packs a massive punch!
Local to Louisville since 2017, slinging killer wood-fired Neapolitan and NY-style slices. Old-school pizza that always hits the spot!
Hailing straight from NYC and famous for thick, spicy pepperoni squares. Grab a slice of true New York pizza culture!
A Louisville go-to for authentic street tacos and the famous “Big A$$ Nachos”. Perfect for splitting with the crew while hanging by the stage!
Serving up hearty, flavor-packed comfort classics that definitely live up to the name. Really good, unpretentious food to keep the energy high!