LOUDER THAN LIFE EXPERIENCES
Get ready Loudmouths, your favorite partner offerings and activations are back, along with a few new experiences to explore!
ANGEL'S ENVY TOP SHELF
Experience Louder Than Life like never before in the Angel’s Envy Top Shelf VIP area! Elevate your festival adventure with stunning views, lavish amenities, and an unforgettable atmosphere, all while indulging in the perfect harmony of music and luxury.
BEATBOX BEVERAGES
BeatBox is bringing the party to Louder Than Life 🎉 11.1% ABV, non-carbonated, gluten free and packed with delicious flavor. Stock up in between sets, and party responsibly — Pro tip: don't forget to stop by the BeatBox experience to hydrate with an ice cold @beatboxbeverages🧃
THE KROGER BIG BOURBON BAR
No time to explore the bourbon trail? It’s coming straight to Bourbon & Beyond, where you can enjoy a sip of Kentucky’s finest. Bourbon expert Chris Blandford has expertly curated an extensive lineup of bourbons and designed specialty cocktails for fans, friends and family. Choose from a wide selection of spirit-forward and refreshing cocktails served up on demand by hometown mixologists. Participating bourbons include Angel’s Envy, Bardstown Bourbon, Basil Hayden’s, Brother’s Bond Bourbon, Bulleit Bourbon, Calumet Farm, Elijah Craig, Four Roses, George Dickel, Huber’s Starlight, Jack Daniel’s, Jefferson’s, Kentucky Peerless, Larceny, Legent, Maker’s 46, Michter’s, Middle West Spirits, Old Forester, Rabbit Hole, Resilient Bottled in Bond, Stonehammer, Wilderness Trail and more to be announced.
BUDWEISER ZONE
Budweiser presents crisp, cool refreshments and lasting memories through music. This year they are happy to have their very own Budweiser Party Zone facing the main stage where fans can enjoy an ice cold beer and views of the Main Stages. Budweiser looks forward to seeing you all there!
BULLEIT BOURBON ARCADE
Enjoy some 80's nostalgia in the fully immersive Bulleit Bourbon Arcade. Featuring newly restored classic’s to brand new state of the art games this Free Play palace is the place to be all weekend long.
CUTWATER SPIRITS
Real cocktails made with real spirits. Take a break in-between sets and grab a refreshing can of Cutwater, from Mai Tai to Mango Margs, there’s a flavor for everyone!
HEADBANGERS HALL
Step into the enigmatic realm of Headbangers Hall at Louder Than Life, where unexpected encounters, from surprise guest appearances to renowned chefs' delights, await you at every corner. Revel in exclusive spirits and brews crafted by rock legends, and who knows? You might just get served by a celebrity bartender.
HEAVY TIKI BAR
Fans can release their inner Jim Beam and say “aloha” to your Louder Than Life weekend with a stop at the must-visit destination bar on-site. Fans can escape from the heat and cool off with custom creations of frozen drinks and specialty island cocktails.
HIGHLAND GROUNDS WINE GARDEN
Sip into the sunset, enjoy watercolor skies and ease into the night at the Highland Grounds Wine Garden. Whether you’re bold and sturdy or fruity and nutty our locally sourced, premier and premium wines will bring you let you decant your senses as your cheers through the weekend.
JACK DANIEL'S
Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Rye, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Stop by the Char House to get your relaxation or visit Jack’s Sports Bar and never miss a game!
KNOB CREEK SMALL BATCH
Step into a world where whiskey and music intertwine at the Small Batch activation. Discover the unique taste of the Knob Creek Smoked Old Fashioned cocktail and channel your inner rockstar in the guitar pick throwing contest, aiming for a chance to win an all-inclusive tour, tasting, and lunch at the James B. Beam Distilling Company.
THE MUSIC EXPERIENCE
The Music Experience powered by AmericanMusical.com at Louder Than Life is a must-visit destination for music enthusiasts. With exciting giveaways, thrilling competitions, and an impressive array of top-notch gear, it offers a unique experience for all attendees. Whether you want to capture a memorable selfie or engage in a jam session with a friend, this event promises a remarkable time for music lovers of all kinds.
PEGASUS DISTILLED
Kentucky’s Bourbon experiences don’t just stop at the festival. Pegasus Distilled takes on Louder Than Life to bring you customized Kentucky Bourbon Trail™ (please include the trademark symbol here - (option + 2) tours, elegant, chauffeured services, and luxury event transportation to elevate your Louder experiences to the next level. Visit them to find experiences that’ll continue the magic beyond the festival!
THE WHISKEY BAR, PRESENTED BY BLACKENED
The Whiskey Bar presented by BLACKENED American Whiskey is a DWP must-do! Our partners at BLACKENED hand-crafted a super premium blend of straight bourbons & ryes, which is finished in black brand casks and sonically-enhanced to extract more flavor from the casks, a process dubbed BLACK NOISETM. Created by the late, legendary Master Distiller Dave Pickerell and the almighty Metallica, BLACKENED is now overseen by Master Distiller & Blender Rob Dietrich who guards Dave’s recipe and is responsible for the sourcing, blending and finishing to bring us this award-winning, 90-proof American whiskey. Electrify your tastebuds with carefully crafted cocktails at this exclusive DWP experience.
