2026 EXPERIENCES
Parlor Soda Shop
Crafted to fuel the fans. Parlor is the loudest soda company in the world… built for those who like their drinks bold and their energy louder. With unapologetic personality and a presence that hits as hard as the music, this is where flavor meets attitude. Turn it up and get ready for the ultimate soda experience.
The Desnuda Outpost
The Desnuda Outpost is a festival destination built for cold tequila, loud music, and unfiltered moments. Step inside for Desnuda tequila cocktails, candid artist interviews, custom mechanic shirts and patches, and unexpected experiences throughout the weekend. Come for the tequila. Stay for the stories, the music, and whatever happens next.
Jack Daniel's Barrelhouse & B-Sides
The best music leaves a mark, and so do good weekends. Step into Jack Daniel’s Barrelhouse & B-Sides to put your own mark on the weekend — customize your very own vinyl record art, t-shirt, or festival flag. We’ve been doing things by hand since 1866, so a little creativity and effort will feel right at home. Or, if you need to take a breather between sets, pull up a seat and catch the action on the big screen at our Jack Daniel's Sports Bar. Either way, grab a Jack Daniel's cocktail and make a memory or two.
White Claw Shore Club
Stop by the White Claw Shore Club for good vibes, exclusive Peach White Claw, and a little festival glow. Add some sparkle at our “Get Your Glow On” face gem station, snap a few photos with your crew, and head back to the music.
The Music Experience presented by American Musical Supply.
The Music Experience presented by American Musical Supply is your all-access pass to try the most exciting and iconic musical instruments. No pressure, just play. Ever wondered what it feels like to hold a real guitar, sit behind a drum kit, or turn the knobs on a synth… This is your moment. We believe that life gets louder, brighter, and more meaningful when you play music. TME is where your journey can begin. Step into an immersive, inspiration-fueled space where you don’t just watch the show, you become part of it.
2025 FOOD VENDORS
Indulge in the rich, slow-cooked flavors of our authentic birria, if you crave something bold, juicy, and truly satisfying.
“Good Things to Eat” – Cooked from scratch daily and sourced from partners we know and trust.
Golden fried goodness: A delectable twist on a classic sundae—golden-fried churros and rich ice cream topped with your favorite decadent drizzles and toppings.
Savor the West Coast in every bite. Their Cali Burrito combines flame-grilled carne asada, seasoned fries, pico de gallo, guacamole, and melted cheese in a warm tortilla.
Smash-burgers with a crusty exterior, perfectly melted cheese, and a juicy center, courtesy of Eric Greenspan.
Experience the New School way with indulgent American Cheese grilled cheeses that are premium, creamy, and perfectly melty.
Birria Michi’s birria ramen is a flavorful blend of rich, tender, and flavorful Mexican birria with chewy Japanese ramen noodles.
Savor the nostalgia with Ehlers’s classic & creamy ice cream, a beloved Louisville tradition since 1867.
We all love Spicy Pie! Where every pizza bite combines saucy goodness with cheesy perfection.
Not your classic Chicago style loaded hot dogs.
Spicing up your day with mouthwatering Afro- Caribbean cuisine.
Locally roasted coffee paired with soft-baked cookies, crispy edges and gooey centers.
Directly from the dock Wild-caught Maine lobster makes the perfect buttery lobster rolls.
World Famous southern spicy fried chicken.
Locally sourced smoked BBQ baby back ribs, and crispy jumbo smoked chicken wings.
This Southern Kitchen is dishing out cheesy Sliders, Loaded Fries, and legendary Fried Pickles.
Indulge in Venezuelan cuisine Latin-infused steakhouse’s mouth-watering picana steak and grilled chicken.
Serving legendary Sicilian “SoHo” Squares and original Neapolitan pizzas with a New York City twist.
Louisville’s most deliciously stuffed, and decadent cookies, rich brown butter brownies, and exceptional pastries.
Discover the rich flavors of Thailand through their authentic Pad Thai and delicious spring rolls crafted with traditional techniques.
Southern roots blend with Latin spice in Merle’s tacos, nachos, and cheesy pupusas.
Funnel cakes, corn in a cup, and fried goodies for that sweet fix.
Fresh off the grill BBQ chicken and smoked turkey legs, the Vaquero way.
Pizza Lupo’s Sourdough Neapolitan woodfired pizza is a must-try – its signature thin, soft center and puffy crust is pure perfection.
Forget tortilla chips, crispy tater tot nachos are the ultimate go to – loaded with all the good stuff and delicious toppings.
Creating artisanal bagel sandwiches using time-honored New York techniques, blending crispy edges with soft, airy centers.
Dave’s Hot Chicken featuring juicy, spicy, hot chicken that will “Blow Your Mind.”