EXPERIENCES (2017)
HEAVY TIKI BAR
The dark side of Tiki is through the totems where savages and beasts enjoy Scorpion Bowls and Zombie cocktails – all in the name of tropical leisure. The Tiki Gods are looking for a good time and they have come to Louder Than Life to find it! At the Heavy Tiki Bar, fans will find an oasis filled with killer cocktails, shade, and seating areas.
THE BIG EASY BOIL
Presented by Southern Comfort
Southern Comfort brings the spirit of New Orleans to Louder Than Life with The Big Easy Boil: a weekend-long party featuring refreshing Southern Comfort cocktails and delicious Cajun cooking.
Chef Jacob Coronado of Red Herring will be slinging over half a ton of seafood all weekend long.
The Big Easy Boil hosted by Southern Comfort is open to all festivalgoers. Follow us on social media to be the first to find out about more details to be announced in the coming weeks. #SouthernComfort #TheSpiritOfNewOrleans
ROCK ‘N ROLL ‘N BBQ
Hosted by Maker's Mark
Come to Louder Than Life ready Rock ’N Roll ’N BBQ. Our friends at Maker’s Mark are bringing rock’s greatest hits, classics cocktails, and good-to-the-bone barbeque.
In a unique twist on the meat-and-three tradition, Rock ’N Roll ’N BBQ will feature your choice of meat by Louisville favorite Boss Hog’s BBQ and three Asian-influenced sides by Chef Kevin Ashworth of acclaimed Louisville restaurant MilkWood. Rounding out our offerings are Maker’s Mark cocktails by MilkWood beverage director Stacie Stewart.
Rock ’N Roll ’N BBQ hosted by Maker’s Mark is open to all festivalgoers. Follow us on social media to be the first to find out about more details to be announced in the coming weeks.
LOVE & FIRE
Presented By Larceny Bourbon
With a passion for both great food and and great bourbon, Love & Fire presented by Larceny Bourbon breathes life into two time-honed traditions: Cooking over a live fire and the intriguing story behind Larceny Bourbon and John E. Fitzgerald.
Love & Fire will feature special Larceny Bourbon cocktails and incredible grilled specialties. Festivalgoers will have the chance to spin a prize wheel that unlocks a seat at the tasting table, where guests will have the opportunity to sit and learn from the chefs about cooking with fire and taste different dishes paired with Larceny Bourbon.
Love & Fire presented by Larceny Bourbon is open to all festivalgoers. Follow us on social media to be the first to find out about more details to be announced in the coming weeks.
BOURBON WORLD
PRESENTED BY COURIER-JOURNAL
With 95% of the World’s bourbon coming from Kentucky, we have hand selected our favorite distilleries to create a unique opportunity to sample bourbons and exclusive one-time specialty cocktails from inside the World’s Loudest Bourbon Tent.
Check out all of the bourbon available HERE.
JACK DANIEL’S EXPERIENCE
Jack Daniel’s will once again bring a “Taste of Tennessee” to music festivals around the country this year. We invite visitors to come out and tour the nation’s oldest registered distillery from outside the Jack Daniel’s Hollow. The Jack Daniel’s Experience, a mobile museum, is bringing a little of the much-loved distillery from Lynchburg to anywhere in the USA. You’ll learn who Mr. Jack Daniel was and how he ended up with the best selling whiskey in the world. You’ll see (and smell) whiskey dripping slowly through charcoal and the new oak barrels used in maturing Tennessee’s finest whiskey. “Once you tour the Experience and spend some time with the folks from Jack, it’ll make you want to plan a visit to Lynchburg, Tennessee to see how and where we’ve made Jack Daniel’s since 1866.” The Experience is open to all folks, 21 years old and up, for tours free of charge. Games and giveaways will also be part of the entertainment at various times throughout the Rally.
MONSTER ENERGY EXPERIENCE
Monster Energy will be keeping all fans fueled up and ready to rock by offering free sampling on their Monster Energy viewing deck. Enjoy Monster Energy drinks from one of the best seats in the house. Make sure to check back throughout the festival for a schedule of Monster Energy’s interactive artist experiences.
CADUCEUS WINE GARDEN
This wine garden will highlight Caduceus Cellars and Merkin Vineyards, owned by Arizona resident Maynard James Keenan, co-founder of international recording acts TOOL, A Perfect Circle, and PUSCIFER. Having already dove headfirst into this venture, Maynard found out from a distant relative that wine making is in his blood. His Great Grandfather, “Spirito” Marzo, had vineyards and made wine in Venaus, Italy, just North of Turino in Piemonte.
THE HUNTER’S CLUB
An exclusive bar with experimental, rare, and hard-to-find bourbons, The Hunter’s Club is a bourbon hound’s dream come true.
Special partners:
DOWN THE RABBIT HOLE
Feat. Proprietors LLC of Death & Co
Rabbit Hole invites you to go #DownTheRabbitHole into an exclusive bar hidden off the beaten path featuring cocktails by Proprietors LLC, the team behind Death & Co. That’s all we can say for now – figuring out how to get in will be entirely up to you!
THE MUSIC EXPERIENCE
The Music Experience features all the elements that are involved in making music in a professional band setting. The interactive exhibit features guitars, basses, amps, drums, keyboards, and electronic gear that are used by today’s most popular bands. After laying your hands on the hottest equipment available, you will walk away feeling like a rockstar and you may even see one there, too! Come and meet your favorite band members form the festival at the Music Experience Tent. You can win free amps, free guitars and get tons of other free stuff, as well.
F.Y.E. FAN EXPERIENCE
FYE is the only place at the festival to get all your favorite band’s music — and maybe even get to meet your favorite Louder Than Life performer! Check back for updates on artist meet & greet and autograph signing sessions! At the FYE Fan Experience, various bands from participating record labels Century Media/Another Century Records, Razor & Tie, and Roadrunner Records, and more will take part in pop-up fan experiences such as meet & greets, acoustic performances, and Q&As. You never know what will happen in the FYE Fan Experience.
ZIPPO
Zippo Encore will be back in action at Louder Than Life with a full stock of Zippo lighters, including the limited edition festival designs! Come by and check out their contests and giveaways or get a free lighter fill or tune-up. Be sure to bring your Zippo lighter to the festival, it could be your ticket to special experiences.
PIERCE THE VEIL
OFFICIAL LATE NIGHT SHOW
Louder Than Life Presents
PIERCE THE VEIL
Official Late Night Show @ Mercury Ballroom
EXPERIENCE LOUISVILLE
Check out an exclusive list of Bourbon distillery and related attractions brought to you by the City of Louisville at discounted prices.
We’ve also put together some one-of-a-kind Bourbon experiences for you. You can download your itineraries HERE.
9 Louisville Original museums, all located within a few walkable blocks of each other.
A collection of over 30 “Bourbon Bars” in the city, most in the downtown area. A passport for the trail can be picked up at the Louisville Visitors Center, or any of the stops along the way, or the Urban Bourbon Trail app can be downloaded on smart phones. With each stop made along the trail, guests will get a stamp (you don’t have to purchase bourbon either! you can purchase a soft drink, a beer, salad, whatever you like) in the passport. After 6 stamps are collected, the passport can be redeemed at the Visitors Center for a fun prize! And, the passport never expires, so no need to try to do it all in one visit!
Located on Louisville’s historic “Whiskey Row,” the Evan Williams Bourbon Experience features an artisanal distillery, tours, tastings, and more!
Mint Julep Tours offers city, horse farm and bourbon distillery tours.
Louisville Originals is an organization of fabulous locally owned restaurants.
This website features Louisville’s awesome culinary scene.
The Hot Brown is a dish that started in Louisville and over time, several locally owned restaurants have put their own spin on it. The Hot Brown Hop is a listing of all of the restaurants in Louisville that serve Hot Browns.
Featuring six underground zip lines, including a fun filled dual racing zip, two awesome challenge bridges that will test your skill, balance, and mettle; this tour is guaranteed to get your heart racing and your adrenaline pumping.
TAKE ME HOME
Take Me Home (TMH) has been saving the lives of homeless animals since 2001. TMH was founded as an animal rights advocacy foundation saving orphaned animals and striving to end animal overpopulation. TMH works in conjunction with shelters and rescues throughout California and beyond to help save animals on death row, on the streets, or in unsafe living conditions. Stop by their booth for custom gear and contribute to a great cause.
DYING 2 LIVE
The Dyin 2 Live DREAMS Program is a wish-granting organization whose purpose is to try and enrich the lives of those fighting cancer by offering them an experience that will bring hope and inspiration to their lives. In doing this, we hope it can help give them a chance to forget, even if it’s only for a day what they are battling. Through our extensive network of friends, supporters, and affiliates, we are able to reach out to individuals and present them with one of a kind experiences and opportunities that arise. We feel a Dyin 2 Live Dream can offer a source of inspiration for those undergoing difficult medical treatments and be a positive force that offers a life-changing impact not only on them, but also the family to overcome their obstacles. If you are currently fighting cancer or know of someone in the fight who could benefit from a Dyin 2 Live Dream, please submit your story and tell us why and how a Dyin 2 Live day would help. Also, anyone interested in being a supporter, volunteer, or donor, please contact us at mywish@dyin2live.org.