Amplify Your Senses with Our 20+ Immersive Experiences

Kroger Big Bourbon Bar

No time to explore the bourbon trail? It’s coming straight to Louder Than Life, where you can enjoy a sip of Kentucky’s finest. Bourbon expert Chris Blandford has expertly curated an extensive lineup of bourbons and designed specialty cocktails for fans, friends and family. Choose from a wide selection of spirit-forward and refreshing cocktails served up on demand by hometown mixologists. Participating bourbons include Angel’s Envy, Bardstown Bourbon, Basil Hayden’s, Brother’s Bond Bourbon, Bulleit Bourbon, Calumet Farm, Elijah Craig, Four Roses, George Dickel, Huber’s Starlight, Jack Daniel’s, Jefferson’s, Kentucky Peerless, Larceny, Legent, Maker’s 46, Michter’s, Middle West Spirits, Old Forester, Rabbit Hole, Resilient Bottled in Bond, Stonehammer, Wilderness Trail and more to be announced.

The Music Experience

The Music Experience powered by at Louder Than Life is a must-visit destination for music enthusiasts. With exciting giveaways, thrilling competitions, and an impressive array of top-notch gear, it offers a unique experience for all attendees. Whether you want to capture a memorable selfie or engage in a jam session with a friend, this event promises a remarkable time for music lovers of all kinds.

Pegasus Distilled Experiences

Kentucky’s Bourbon experiences go beyond the festival. Pegasus Distilled partners with Louder Than Life to offer tailored Kentucky Bourbon Trail™ tours, premium chauffeured services, and upscale event transportation to enhance your Louder experiences. Discover experiences that will extend the festival's magic!

Blackened Presents, The Whiskey Bar

The Whiskey Bar presented by BLACKENED American Whiskey is a DWP must-do! Our partners at BLACKENED hand-crafted a super premium blend of straight bourbons & ryes, which is finished in black brand casks and sonically-enhanced to extract more flavor from the casks, a process dubbed BLACK NOISETM. Created by the late, legendary Master Distiller Dave Pickerell and the almighty Metallica, BLACKENED is now overseen by Master Distiller & Blender Rob Dietrich who guards Dave’s recipe and is responsible for the sourcing, blending and finishing to bring us this award-winning, 90-proof American whiskey. Electrify your tastebuds with carefully crafted cocktails at this exclusive DWP experience.

Headbangers Hall

Step into the enigmatic realm of Headbangers Hall at Louder Than Life, where unexpected encounters, from surprise guest appearances to renowned chefs' delights, await you at every corner. Revel in exclusive spirits and brews crafted by rock legends, and who knows? You might just get served by a celebrity bartender.

Jack Daniel's

Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Rye, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Stop by the Char House to get your relaxation or visit Jack’s Sports Bar and never miss a game!

Heavy Tiki Presented by Jim Beam

Fans can channel their inner Jim Beam and say “aloha" to their Louder Than Life weekend with a stop at the must-visit destination bar on-site where they can escape from the heat and cool off with custom creations of frozen drinks and specialty island cocktails.

The Highland Grounds Wine Garden

Sip into the sunset, enjoy watercolor skies and ease into the night at the Highland Grounds Wine Garden. Whether you’re bold and sturdy or fruity and nutty our locally sourced, premier and premium wines will bring you let you decant your senses as your cheers through the weekend.

More experiences to be announced…