EXPERIENCES
New Festival Site Layout
More Comfort. More Space.
We’re rolling out sitewide enhancements to keep you cool, comfortable, and moving faster from gate to pit:
• An immersive merch experience inside the air-conditioned Kentucky Expo Center, featuring festival gear, additional activations, and lounge seating
• More tree-shaded areas throughout the grounds
• New turf zones at the main stages and GA areas
• A larger, more open layout—giving you extra space to rage and recover.
• A second main entrance to help ease the flow
VIP Just Got Leveled Up:
The new VIP experience is on another level…literally.
• VIP is now 35% larger than ever before, with an expanded layout designed to give you extra comfort.
• Brand-new 3-story shaded viewing platform offering an elevated view of both main stages (replacing former outdoor patio).
• Added 70x70 shade structure for additional coverage throughout VIP area.
We’re rolling out sitewide enhancements to keep you cool, comfortable, and moving faster from gate to pit:
• An immersive merch experience inside the air-conditioned Kentucky Expo Center, featuring festival gear, additional activations, and lounge seating
• More tree-shaded areas throughout the grounds
• New turf zones at the main stages and GA areas
• A larger, more open layout—giving you extra space to rage and recover.
• A second main entrance to help ease the flow
VIP Just Got Leveled Up:
The new VIP experience is on another level…literally.
• VIP is now 35% larger than ever before, with an expanded layout designed to give you extra comfort.
• Brand-new 3-story shaded viewing platform offering an elevated view of both main stages (replacing former outdoor patio).
• Added 70x70 shade structure for additional coverage throughout VIP area.
Kentucky Kingdom
We’re delivering a one-of-a-kind experience by integrating a theme park into the heart of a rock & metal festival. The beloved Kentucky Kingdom is now officially part of Louder Than Life. Not open to the public. Exclusive to Loudmouths ONLY.
Your pass now includes:
• FREE access to 18 amusement rides inside Kentucky Kingdom, including the Giant Wheel (ferris wheel), Lightning Run (rollercoaster), Scream Extreme, Skycatcher, and more fan favorites.
• Extra shaded areas, picnic spots & restrooms •Select concessions, shopping & air-conditioned indoor dining.
• Ride hours run daily from 2PM to 9PM — with the Giant Wheel staying open until 10PM for late-night spins. Please note: Hurricane Bay waterpark will not be in operation during the event for festival goers or the public.
Your pass now includes:
• FREE access to 18 amusement rides inside Kentucky Kingdom, including the Giant Wheel (ferris wheel), Lightning Run (rollercoaster), Scream Extreme, Skycatcher, and more fan favorites.
• Extra shaded areas, picnic spots & restrooms •Select concessions, shopping & air-conditioned indoor dining.
• Ride hours run daily from 2PM to 9PM — with the Giant Wheel staying open until 10PM for late-night spins. Please note: Hurricane Bay waterpark will not be in operation during the event for festival goers or the public.
Kroger Big Bourbon Bar
No time to explore the bourbon trail? It’s coming straight to Louder Than Life, where you can enjoy a sip of Kentucky’s finest. Bourbon expert Chris Blandford has expertly curated an extensive lineup of bourbons and designed specialty cocktails for fans, friends and family. Choose from a wide selection of spirit-forward and refreshing cocktails served up on demand by hometown mixologists.
The Music Experience presented by American Musical Supply.
The Music Experience presented by American Musical Supply is your all-access pass to try the most exciting and iconic musical instruments. No pressure, just play. Ever wondered what it feels like to hold a real guitar, sit behind a drum kit, or turn the knobs on a synth… This is your moment. We believe that life gets louder, brighter, and more meaningful when you play music. TME is where your journey can begin. Step into an immersive, inspiration-fueled space where you don’t just watch the show, you become part of it.
Angel's Envy VIP Area
Experience Louder Than Life like never before in the Angel’s Envy Top Shelf VIP area! Elevate your festival adventure with stunning views, lavish amenities, and an unforgettable atmosphere, all while indulging in the perfect harmony of music and luxury.
BeatBox Body Art Bar
BeatBox is bringing the ultimate experience to Welcome to Rockville with our one-of-a-kind Party Pub activation - where the drinks are cold, the vibes are unmatched, and this year, we’ve got a new special surprise. We’re cranking it up a notch by teaming up with Body Art Express so fans can get tatted right on-site. Whether you’re finding your favorite BeatBox flavor or getting some new ink, the BeatBox Body Art Bar.
The Cutwater Cocktail Bar
Stop by the Cutwater Cocktail Bar to try our award-winning cocktails that are great for on the go. Made with our own Cutwater Spirits, Cutwater Canned Cocktail's offer a variety of favorites that are great for any occasion. From our Zesty Lime Margarita to our Island-Inspired Mai Thai, we've got you covered. Cutwater: Real Cocktails. Perfectly Mixed.
An Additional 7th Stage
We’re taking this year up a level with an additional 7th stage inside Kentucky Kingdom and adding a dozen new artists to the lineup featuring XweaponX, Haywire 617, Silly Goose, Unearth, War of Ages, Convictions, Upon A Burning Body, The Browning, Fight From Within, Orthodox, Fox Lake, and 156/Silence.
Headbangers Hall
Step into the enigmatic realm of Headbangers Hall at Louder Than Life, where unexpected encounters, from surprise guest appearances to renowned chefs' delights, await you at every corner. Revel in exclusive spirits and brews crafted by rock legends, and who knows?
Jack's House & Jack's Sports Bar
Ready to be a rockstar? Hit the mic at our interactive karaoke experience at Jack’s House. Sing your heart out in our Jack Daniel’s Karaoke trailer and capture the moment with fun photo opportunities. After your performance, cool down next door at the Jack Daniel’s Frozen Slushee Trailer or tune into the sports bar and never miss a game. Mix and match your favorite Jack Daniel’s flavors with Coke or Lemonade, and be sure to try the NEW Tennessee Blackberry with frozen Lemonade.
Jim Beam Black Tiki Barrel Bar
Say “aloha” to the day when you stop by the Jim Beam Tiki Barrel Bar. With bourbon and rum-based specialty island cocktails, shade and seating areas, the Jim Beam Tiki Barrel Bar is sure to be the oasis you need to make your festival vacation complete.
BeatBox Party Pub
The Original Party Punch is back to rock Louder Than Life; no soundcheck required. Swing by the BeatBox Party Pub to try NEW Shaq's Blueberry Lemonade, snag some exclusive gear, and enter to win a custom BeatBox Les Paul guitar! Let's head bang, party, repeat!
The Bud Light Backyard
The party’s rolling into The Kentucky State Fairgrounds! Stop by the Bud Light Backyard for ice-cold refreshment and good vibes. While you’re here, ask how to enter for a chance to win a custom JBL Partybox Speaker-perfect for keeping the festival beats going long after the last encore. At Louder Than Life, it’s Easy to Rock and Easy to enjoy!
White Claw Shore Club
Stop by the White Claw Shore Club where you can enjoy custom branded giveaway items, a cool space to hang, and of course, White Claw!
Take Me Home
Rock Out for Animal Rescue with Take Me Home! Grab exclusive merch and signed items from your favorite bands—all to help save lives!
